BELLINGHAM, WA - The world of geek novelties will never be the same. DigitalSoaps, LLC, the original inventor of the geek soap genre, is closing its doors permanently on May 1.
Owner Chrystal Doucette said she has mixed feelings about the closure of her Bellingham, Wash., based company.
"My identity has been wrapped up in DigitalSoaps for such a long time," Doucette said. "So I am in mourning. But I am also looking forward to my future plans."
During her 9 years in business, Doucette supplied niche retailers worldwide with geeky soaps honoring video game and anime icons. Her most popular creation was the 3D Pokeball Soap, which came complete with a highly detailed surprise toy inside.
In 2015, the company signed a licensing agreement with SEGA of America and began offering Sega Genesis controller and cartridge soaps that had an uncanny resemblance to their real-life counterparts. Additional licenses for PAC-MAN, Dragon Ball Z, Attack on Titan, and Rilakkuma soon followed.
Licensing opened new retail avenues, and the soaps appeared in Hot Topic and Box Lunch stores throughout the U.S.
Once a one-person company operating from a kitchen, DigitalSoaps became a leading influencer in the geek world, guiding the direction of novelty soap production to target video game and anime fans.
Now, Doucette plans to take the skills she gathered and use them to help other companies that appreciate a fresh perspective on product development and marketing.
"The skills I've learned, the passion for invention and communications and marketing, those are skills I can take with me and continue developing," she said.
As a final tribute to fans, DigitalSoaps is giving away a bundle of 10 popular soaps. The contest ends on April 11, and the winner will be announced on April 29.